Published SWOT
A SWOT is a type of analysis used to evaluate a company or industry. It stands for Strengths, Weaknesses, Opportunities, and Threats. SWOTs can be run internally or published by an outside group. Published SWOTs are available through the following databases:
Business Source Complete
Business Source Complete contains published SWOTS for many major companies, but not all. A tutorial on how to find SWOTs:
Business Insights: Essentials
Business Insights: Essentials provides SWOTs on some, but not all company profiles. A tutorial on how to find company profiles is available:
